Strategy for Start-ups

In their haste to get to market first, write Joshua Gans, Erin L. Scott, and Scott Stern, entrepreneurs often run with the first plausible strategy they identify. They can improve their chances of picking the right path by investigating four generic go-to-market strategies and choosing a version that aligns most closely with their founding values and motivations. The authors provide a framework, which they call the entrepreneurial strategy compass, for doing so.

It’s Not About the Framework

The Syracuse University professor Carl Schramm argues that contrary to the teaching at many business schools, entrepreneurs really have no alternative to learning by doing.

“Create Something and Start Selling It”

A conversation with the start-up veterans Niraj Shah, Bijan Sabet, and Jennifer Lum, by Daniel McGinn and Walter Frick

The complete Spotlight package is available in a single reprint.