U.S. Bank highlights ‘The Power of Us’

• U.S. Bank has launched a new campaign that highlights the connection between the brand and its customers. 
• “The Power of Us,” highlighting that very connection to daily life and the relationship between its clients, its people and its products.
• The effort is centered around a film which includes stories of how the bank shows up in consumers’ lives including putting a kid through college and retirement. The spot includes an English and a Spanish version, with Jake Gyllenhaal doing the voiceover in the English edition.

U.S. Bank has been financially supporting customers to live out their dreams for the last 161 years. The idea behind this campaign is to show these personal stories between banker and customer.

“This year, we made a commitment to tell the stories of our amazing clients in a way that highlights the people who are at our core,” said Michael Lacorazza, chief marketing officer at U.S. Bank, in a statement. “The resulting campaign brings to life our purpose, Powering Potential, and tells our brand story through the moments that unite us — from our clients to our tellers, advisors, branch managers, commercial bankers and everyone in between.”

The financial services brand worked with New York agency Supernatural AI. The effort includes CTV, broadcast, OOH, digital, social and sponsorships.